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Question · 2026-05-25
I’m attaching two files to this message. One includes the upfront price for the patient, and the other one includes the profit margins of mine. Analyze them and get me a number category wise, what’s the maximum CAC I can bear with, assuming the LTV at five to six months for each patient.
The maximum CAC depends on analyzing patient pricing and profit margins to estimate LTV at 5-6 months.
To determine the maximum Customer Acquisition Cost (CAC) you can bear, you need to analyze the upfront price for the patient and your profit margins. The Lifetime Value (LTV) of a patient, estimated at five to six months, is crucial for this calculation. The LTV is typically calculated as the average revenue per user multiplied by the average customer lifespan.
Given the LTV and your profit margins, the maximum CAC you can afford is usually a fraction of the LTV to ensure profitability. A common rule of thumb is that the CAC should be less than one-third of the LTV, but this can vary based on your business model and growth strategies. For a more precise calculation, specific data from the attached files is necessary.
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